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iQbranding Blog-Jun2018-18

iQ Marketing Essentials Checklist

Marketing for the small business owner can be overwhelming and often feels like Russian Roulette. You have a limited budget and less time than ever. The sea of marketing possibilities are overwhelming: Tradeshows, Email, Direct Mail, Advertising, Facebook, Twitter, Pinterest, LinkedIn, Instagram, SEO, SEM, and all the other acronyms that mean absolutely nothing to you.

Which marketing strategies are best for your business?

Establishing your businesses goals is the first step. Once you have your goals established, you’ll need to determine what your budget is (be generous if you want to succeed). Business experts recommend 10-14% of revenue be allocated to marketing. The final step is to meet with iQbranding and let us help you develop a strategy that will best meet your budget and your goals.

Research & Strategy

  • Market Research
  • Marketing Plan
  • Rebranding Strategy
  • Target Market Defined
  • SWOT Analysis
  • Industry Outlook analysis
  • Customer Survey
  • Monthly Action Plan

Corporate Identity

  • Logo New Business
  • Logo Evolution
  • Tagline
  • Business Cards
  • Letterhead
  • Brand Identity Guide
  • Note Cards / Thank you cards

Digital Marketing

  • Website
  • SEO
  • Social Media Marketing
  • PowerPoint Presentations
  • Video Production
  • Email Newsletter
  • Email Promotional Campaign
  • Blog Marketing

Promotional Products

  • Branded Pens
  • Branded Shirts
  • Branded Writing Pads
  • Be Creative…Something Crazy

Print Collateral

  • Presentation Folder
  • Annual Report
  • Corporate Brochure
  • Sales Sheet
  • Product Bulletin
  • Testimonial/Price Sheet
  • Newsletter
  • Trifold Brochure
  • Mini Brochure
  • Portfolio Booklet
  • Product Catalog
  • Incentive Coupons
  • Postcard
  • Rackcard
  • Door Hanger
  • Advertising

Display/Packaging

  • Signage / Display
  • Vehicle Signs / Wraps
  • Tradeshow Booth
  • Pullup
  • Window Graphics
  • Private Labeling
  • Box Packaging
  • Label Design
  • Endcap Display
  • Speaker Bio Sheet
  • Trade Show Booth Display
  • Direct Mail Letters