4 Things to Keep In Mind While
Creating a Logo For Your Business
01
Understand Your Brand and Do Your Research.
If you’re designing a logo for yourself, you should know your brand inside out. It’s important to keep in mind that a logo needs to convey what the company represents and it needs to “feel” right emotionally and psychologically.
Spend some time getting to know your business so you can talk about it. What resonates with you when you think about how you want your business to be perceived? Talk to your customers about what kind of design they expect to see, ask them to draw some simple sketches to convey how they see your business, and also ask for examples of logo designs they like within the space of your business.
02
Know Your Audience and Tell a Story.
A powerful logo is one that doesn’t just identify a brand, but also has a deeper, hidden meaning that appeals to your target audience.
“It’s a symbol for going where the locals go — the cafe that doesn’t bother with a menu, the dance club hidden down a long alleyway, the art galleries that don’t show up in the guidebooks. It’s a symbol for people who want to welcome into their home new experiences, new cultures, and new conversations.”
– Airbnb Logo Announcement
03
Keep It Simple.
Simple logos are everywhere in the business world and stand the test of time. There are plenty of examples – Apple, Nike, Fed Ex, Google, McDonalds, Coca Cola.
A simple logo will help your brand be easily and instantly recognizable, versatile and memorable. It is, hands down, the best investment you can make in your business.
04
Color is Important.
Keep in mind that colors mean different things to different cultures. Below is a “feel good” guide for American color: